ML-Powered Ad Sales Analytics

The client was selling ad slots without solid data on viewer behavior, show performance, or slot effectiveness, and had no reliable way to forecast viewership by demographic.

As Product Owner I delivered an ML-based analytics product: models that segmented shows by demographics, genre, and time, forecast viewership for new and existing shows, and analyzed ad-slot performance, all surfaced in interactive dashboards.

• –Improved ad revenue through data-led placement and pricing
• –Gave programming teams real insight into viewer preferences
• –Helped secure a $20M client investment for Capgemini TMT